National Geographic on Black‑Owned Safari Companies — Where African Bush Camps Fits In

National Geographic reports that Black ownership remains rare in the African safari industry, even as entrepreneurs work to reshape who benefits from wildlife tourism and conservation. Only about 15 % of safari operators across Africa are Black‑owned, due to historical land dispossession, limited capital access, and systemic barriers rooted in colonial legacies.

Among the trailblazers highlighted is African Bush Camps, founded by Beks Ndlovu. Ndlovu, a former guide turned safari entrepreneur, started Somalisa Camp in 2006 and has since grown ABC into a respected, Black‑owned safari brand with 17 luxury bush camps across Botswana, Zambia, and Zimbabwe, employing around 700 local residents.

National Geographic notes that African Bush Camps is distinguished not just by its locally‑rooted ownership but by its deep commitment to conservation and community empowerment. Through the African Bush Camps Foundation, Ndlovu ties tourism revenues directly to initiatives that support alternative livelihoods, female guide training, and broader regenerative impact, helping communities earn income without degrading natural resources.

The article underscores that companies like African Bush Camps are expanding representation in an industry historically dominated by international owners, and are helping to train local guides, invest in staff development, and enrich safari experiences with authentic African perspectives and expertise.